Okay, so what's the difference between a YouTuber and a content creator? That's a little funny question because YouTubers are content creators, but for the purposes of this video, let's assume that content creators is referring to business owners that are growing their business via content creation. When you are going forward to become a YouTuber, ultimately your goal is to just make money through YouTube. A lot of people that went into YouTube, their goal was eventually to stop doing the side hustle and just get paid by creating content. That's what a YouTuber is. If you are a business owner and you just want to use video to get visibility through content creation, that's the difference. You're not looking to drop your job, to stop doing what makes you money, to start just filming content all the time. And that's a very, very strong distinction that you have to make when you start creating video because a lot of people get confused. They're like, "Diana, I want to monetize." Well, that's awesome. So then only do it with the purpose of going through that route. If you have a business and you want to grow your business, your strategy is slightly different. Want to talk strategy? Want to talk about how you can use the power of video and social media to leverage it to your advantage so you can become a leader in your business? I'm going to invite you to go to our website and subscribe so you can receive from time to time videos and tapes and special offers to those who are looking to change their world through video. Visit us at ForProductions.com.
So, today, I want to talk about something that I feel I have a responsibility to train my clients on, and that is how long it takes to create video. So, here's the thing, I usually get a call and they're like, "Diana, I want to do this video and I know that we need to film this, this, this, this, this, this, this, this and this." And I'm like, "Oh my God, let me budget the time that it will take to do all of that." And then, when I put into my time budget we have to account for set up time, we have to account for people are going to make mistakes, we have to account for eating, having lunch, we have to account for a lot of technical things that might happen the day of the filming. Maybe the set up doesn't work property, maybe we have to dress the space differently. And all of those things have to be taken into consideration. Maybe setting up the way people move in the scene. There's so many things that go into making video, if you want the video to look effortless and perfect. There is a setup time for that. So, here's the thing, usually, people go, "It's not going to take so long," and oh boy, do they get surprised. You see, we plan the shot, so we have enough options for you to use in the editing process. We don't have a journalistic style of filming where people just go with their camera, and they're hand holding it, and whatever goes, goes. We want to make sure that we create that magic that you see in the videos that you fall in love with. If you're planning to do video, and you want to be prepared, and you want to have an experience that is pleasant you have to take the time to budget your scenes, to budget things out and, hey, sometimes some things will be shorter than expected, and sometimes things will take a little longer than expected. But, at the end of the day, the whole point is to have a video that showcases your magical brand in the way that you want people to experience it. So, here's my invitation, please go to our website and subscribe, where you're going to find information, tips, and specific offers that we give to our subscribers. So, you can position your brand as a leader in your industry, and you can be visible for those that need you the most. Visit us at forproductions.com.
So let's talk about something that a lot of people have questions about and that sometimes it gets them really, really stuck when they're creating video, and that is how to name their videos. This is a very important question because this determines how your video ranks on YouTube on how much SEO does your video get and all of this stuff. I want to advise you that there's not a right or wrong way, it's just different ways and I feel that a combination of the two techniques I'm going to share today is the best balance way of you creating video. Number one, there are tools like Semrush, that are going to help you create content that is SEO-driven. You go to this website; at the end you have to pay about $99 per month or so to get into a program. What they do is that they get information on all the internet and how people are searching all online about how your videos should be named based on specific target words that you're using for your industry. That is really awesome because you do get valuable information on how people are searching for things. However, sometimes does this not apply to you. For example, if you are an interior designer and you're searching on what is the most popular things people search, sometimes you're going to find people trying to find out how to make a makeover under a hundred dollars. But that's not your audience. So why would you do something just because everybody is searching for it? The other approach that I have is actually based on content buckets and they are based on evergreen content philosophy that goes from who you are, what your values are, who your audience is, how are you different in your field, what solutions you provide. We create content specifically driven by those factors and we add things that are relevant in specific dates. So I use techniques that PR companies use to create relevant content for their audience on a monthly basis taking into account trends. It's not that one that is better than the other, it's just different techniques on how to name video so you can get better ranking. But I have one additional thing. I have created a list of kind of mock up templates of what you should name your videos by filling the blank. It's like a little cheat sheet. If you would like to get this cheat sheet, I'm going to ask you to go to our website and subscribe so I can send it to you. You want to know where? Visit us at: ForProductions.com.