Benefits of an ABOUT video on your home page, or about page

February 14, 2015

 

A great way to introduce your company and brand to your viewers, upon visiting your site is with an about video.

 

You only have one time to make a first impression, so what do you want that impression to be?

 

Your About Me video should be amazing. Just remember to keep your video under 3 minutes, this video should just be a sneak peek. 

 

 Why is video valuable? Well here are some reasons:

 

  • Improved user engagement

  • Brand awareness

  • Search engine optimization(SEO)

  • Make a human connection in a digital world

  • Opportunity to establish trust

  • Generate traffic to your website when your video is posted on other distribution channels

  • Creates content

  • Videos are sociable and sharable

 

With an "About" video your message is easy to consume and an interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text.

 

You can provide information with your homepage video by:

 

  • Summarizing who the company is

  • Explaining your product or service

  • Explain your terminology

  • Answer questions

  • Giving a tour of your place / office and or products ans or services

  • Talk about specials

  • Share your ideas, values, and story

 

The main objective of your "about" video is to get your visitors to engage and connect. The best way to do this is by telling them what its like to work with you. A great way to show people what its like to work with you is through your personality. Videos give you an opportunity to show viewers exactly how you look, sound, and act. What a great way to project your core values to your audience through an About Me video. Visitors and other companies want to know, are you young and fun? Bold and assertive? You can answer their questions about your personality and the culture of your company through your introductory video. Another benefit of using video, is being able to  reach out to your visitors in a more personal manner, really let them get to know you.

 

Are you ready for professional video?

Have questions? 

 

Please share your questions with us.

 

Thank you for reading. 

 

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