YouTube is the second-largest search engine in the world. There are over two billion YouTube videos streamed every day, and you should want a piece of this viewership pie.
How much does it cost to run an ad on YouTube?
YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between $.10 – $.30. Average it out to $.20
The views also count toward your overall YouTube views.
What are the possibilities with the ad formats:
1. In-search = an ad shows up above the YouTube search results.
2. In-slate = an ad shows up in the suggested videos after your video ended.
3. In-display = an ad shows up on the suggested videos beside the video you are watching.
4. In-stream = an ad plays before you can watch your video.
The pricing varies slightly per ad, For example:
- in-display ads ranging towards the higher end ($.30)
- in-search toward the lower end ($.10).
Advertisers can target viewers by age, gender, location or by what types of videos they like to watch on YouTube. YOU HAVE THE CONTROL!!
If you can target your ideal client, to view your product and service, why would you miss on this opportunity? The more people know about you, the more chances of adding value to that specific audience, and if you can target them directly, the possibilities of growing are in your hands.
Another good thing is that you get to choose your budget, you can start small, try the waters, and if it works, then, you can expand your advertising / marketing budget.
Overall, YouTube ads are an excellent means of boosting your web presence at an affordable rate. Also, the overall boost in views gives more credibility to your company and gives the video a better chance of showing up organically in YouTube or other search engines.
This video distribution strategy is available to everyone.
Create a GREAT Professional video that captures the true essence of you, your products and services, and share this message with your ideal audience.
For more information on creating an ABOUT Video, Contact Us