Why custumer video testimonials are the new best seller driver in business

August 18, 2015

Testimonials are a huge factor when it comes to making a buying decision. Here are some statistics:

 

  • People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)

  • 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)

  • Customer reviews create a 74% increase in product conversion (People Claim)

  • 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)

  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)

  • 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)

 

Here are some samples of Video Testimonials by For Productions:

 

Short Format:

Long Format:

 

If you would like more information about creating TV ready professional video testimonials to share online, social media, and or TV... Contact us, we will love to be of service. 

 

 

Diana Castro

For Productions LLC

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