If you are just using text testimonials on your website, you are falling behind, video testimonials are far more engaging. A digital world there is a NEED to connect with another human across the screen, video testimonials will keep visitors on your site longer and increase the chances that they will make a purchase. Check out the statistics below to learn why you can’t say no to video testimonials.
1. People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)
2. 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)
3. Customer reviews create a 74% increase in product conversion (People Claim)
4. 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)
5. Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)
6. 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)
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