Let's start from WHAT is a BRAND? Brand is an all-encompassing aesthetic experience, visual identity, the life / essence / energy / soul of a company.
A BRANDING VIDEO by For Productions will use all the aesthetic visual identity while capturing the experience and soul of the business with the purpose of connecting the company to those who share the same values and beliefs aka ideal clients.
People buy from those who they LIKE, KNOW, & TRUST, and this is exactly what branding videos create, they provide a preview of the experience, it sets expectations and give an emotional connection with the person’s story, values. This emotional connection opens the door for trust, and the power of trust drives behavior + loyalty.
comScore - reports that 64% of consumers are more likely to buy a product after watching a video about it. and Forbes Insight reports that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. video will capture your audience here you will be able to share WHY you are a good fit to their needs.
With sooo much competition, how is your business different from the next one? There are a million people offering the same service that you offer, and Branding video will differentiate you from all others, Why? No matter what services you offer, there is only ONE OF YOU. Yes what makes you different is the experience that you offer, because you are unique! You provide an experience (your brand), your culture, your values, your energy, personality and essence is what sets you apart from all others; and a branding video will capture all of it.
I believe that this is the best time in history to use video for marketing a business, and BRANDING VIDEOS do it very well. think about, video is now available for distribution in FREE mediums, like Youtube, Vimeo, Facebook, and other social media that supports video sharing, not creating video to set brand awareness is simply not smart; consider that "92% of mobile video viewers sharing video(s) with others." – Invodo,
Big brands have been doing it for years, they pay for TV advertisement, but now the internet + all video friendly platforms give you the same edge and availability to an audience, video has, is and will make a difference in your marketing.
Interested in Branding Video? Let's Talk.
Book a complimentary 30 min strategy session here.