6 Reasons Why Video Testimonials Work

January 26, 2016

 

 

If you are just using text testimonials on your website, you are falling behind, video testimonials are far more engaging. A digital world there is a NEED to connect with another human across the screen, video testimonials will keep visitors on your site longer and increase the chances that they will make a purchase. Check out the statistics below to learn why you can’t say no to video testimonials.

 

​1. People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)

 

2. 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)

 

3. Customer reviews create a 74% increase in product conversion (People Claim)

 

4. 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)

 

5. Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)

 

6. 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)

 

 

 

Are you interested in capturing timeless professional testimonials? 

 

Let's talk about it, book a 30 min complimentary session here

 

 

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