One of the biggest misconceptions about video is that once you have a video, you're set. That's it. You have to wait for the phone to ring, and that's not necessarily true. What is true is that video is the most important marketing tool you currently have to leverage your time and your budget. The reason is that video is leveragable in many, many platforms, and that it will be on 24 hours a day, seven days a week.
At the end of the day, yes, video is very, very important, but more important than the video is the actual strategy that you have behind it to put it in front of your clients and those who are really, really seeking for your products and services.
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