YouTube channel optimization is one of the most important things people can do to allow their content to be ranked higher in the Google. But I see a lot of businesses having a lot of trouble or not even knowing that they can do these things.
A few things you can do is brand your channel better by adding closed captioning to your videos, use better thumbnails, add links to drive traffic to your website, among a lot of other things that you can do to optimize your video.
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