I believe the best recipe to keep your audience engaged is to give them bite-size, consumable content, and I think social media is really teaching us on doing that.
For example, Instagram will only allow you to do a one-minute video, and that's for a reason. People attention spans are very, very, very short, so you want to keep it short and sized, and one topic only. Remember that. One topic, simple, best recipe for making video.
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