Always start with the end in mind. This is very, very important and let me tell you why.
In video, when you start with the end in mind it will save you time, money and headaches. And not only that it will give you clarity of purpose, which is very important. In the whole entire process, from the concept to the pre production, to the production, to the post production and ultimately to the delivery of your video.
When you have clarity of purpose you will create things faster, better and more efficiently and more cost effective.
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