The way marketing works right now is that you build an audience. You build a fan base, and they'll take your message out. It's very inexpensive to do marketing like that because you have other people supporting you, and helping you carry your message forward.
So, at the end of the day, people have to understand that in order to build a fan base, you need to take care of community.
Social media is as it sounds. It's a social platform where you build community with those that believe the same thing that you believe, and therefore will support you, support your brand, and carry it forward. Nothing better than to do that than with YouTube, so get to it! Get your videos on YouTube and build your brand.
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