People are trying to differentiate themselves from their competitors. What they need to know is the main thing that is going to differentiate you from the guy next door is your personality and your story.
You see, nobody's going to have the same story that you have, and nobody's going to have the same personality that you have.
A lot of people say when they're trying to differentiate themselves, "We have the best service. We have the most beautiful product." Yada, yada, yada. Everybody says exactly the same thing, but you know what's not the same? You.
That's why personal branding and personal stories are the new currency in today's marketing.
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