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How consumers are making purchasing decisions in the age of social media.

An educated consumer is a consumer that buy!

Let me tell you a little story. There came a time where I had to buy a stroller for my baby. I didn't want to spend a lot of time on the store. I wanted to have as much information as I could, so I search video after video. I wanted to know how the stroller opened, how it closed, how heavy it was, the good, the bad, the ugly. So, I went online and I search for that information.

That is the way we're currently purchasing. We go online and we check reviews, we check videos. We want to experience a product even before we leave our house.

So, please, do yourself a favor and create video that showcases your product, your services, because that's the advantage that you're gonna have over your competitor.

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