What is the process on creating videos?

May 28, 2020

 

Today, I want to talk about what is the process for creating video. Let's do it.

So, number one, if you fail to plan, you plan to fail. So the very first thing you have to do when thinking about creating video is to plan out your video, whether that is a branded video, whether that is a commercial, whether that is consistent content for your social media platforms. If you fail to plan, you're definitely going really, really fast nowhere, and you're going to end up lost and frustrated.

That's the first step, so you plan your content. That may include location, finding a location, finding out what kind of content you want to talk about, finding out if you need extras, if you need extra talent, if you need props. That's the first step.

The second step is actually scheduling the filming time, and that might be a couple of hours, half a day or a full day. But that day, all of the work that you did in the pre-production base, you're going to use it to save you time, money, and headaches.

The third part is the editing process, and in the editing, all of the things that you planned out in the beginning are conceptualized in a video. And there's a lot of things to consider in that part: music, animation, graphics. Your branding experience has to kind of be translated into video, and that process is not the final process. That's what people think. I have my video, I edit it.

The most important part of creating video is the distribution. Video is just a means to an end, and what you want is to be able to put that video in front of your audience so you get visibility, so you get people to see you as a leader and get to understand what you're about.

So are you creating video? Are you making yourself visible to those that need you the most? If not, visit us forproductions.com and subscribe for more tips and information on how to become a leader in your industry.

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