One of the most frequently asked questions we receive is how long should our videos be? The answer is as long as they have to be, but as short as possible. Depending on your strategy and video, the answer may vary. For a branding video, you can have videos up to three minutes, up to four minutes, seven minutes. But the truth is that attention spans are very, very short, and once your video starts going over three minutes, you're kind of losing some of the people. The most important information usually comes at the end when you do your call to action so you should keep it as long as it has to be, but as short as possible.
Now, let's talk about Facebook. Facebook now has a way of asking you to create videos that are over three minutes so you can monetize them. But is that a rule? You can make them shorter. Definitely, you can. What about Instagram? Instagram before used to be up to a minute for your Feed and that was it. But now the rules have changed and you can make them up to 15 minutes to be post on IGTV, and with a little button inside of that space, you can click so it can feed your Feed, so it can take the video to your Feed and then allow people to watch the remaining of the video in IGTV.
At the end of the day, videos should be as long as it has to be but as short as possible, especially when you're creating video for content online. Let me add one more thing. You might not have thought about this, but you have been trained since you were little to consume content in 15 seconds, 30 seconds, 60 seconds and 90 seconds. Why? Because that's how long TV commercials are. That's why our attention span is very short, and we expect to hear and feel a complete idea in less than three minutes.
Are you creating content? Do you have any questions about the strategy you should be using to create your video as long as it has to be? Visit us at forproductions.com and subscribe so you can receive tips and information on how to position your brand as a leader with the use and power of video.