One of the most important things you need when creating video is clarity. Without clarity, there is nothing. Clarity of purpose is going to allow you to create a video that is going to give you results.
So one of the first questions we ask our clients is, what problem are you trying to solve with video? What should this video provide for you? And you would be surprised, sometimes people are like, "I'm just doing video because I was told that I need to make video for my business. And that's why I'm asking for it." That's not necessarily a good approach because no matter what we create, you're never going to see a return on your investment. Because you don't have clarity of intention with that video that you're creating.
The way we approach video at For Productions is first establishing what results should you receive, how we going to quantify the results? One of the questions we will ask is, who is your audience? What is the energy of your brand? Once we have clarity of what you want to create, you will be able to make an impact to those that meet the message you receive.
Let me make it clear with this little example. Sometimes we get, "Diana, I need an event video." Okay. How does that look like? Is it a video promo? Is it a highlight? Is that an opt-in video that you're going to send to your audience for free, that needs to have a specific information? Should it have soundbites from the talk or is it just music? Will it have animations included? Will it have testimonials in it? All of these things will be important so you have exactly what you need to get the desired results that you're looking for.
If you feel a little lost in video, don't worry. You have experts that will guide you through the process. I'm going to invite you to visit us at forproductions.com. Where if you subscribe, you will receive tips and amazing information on how to position you and your brand, as leaders in your industry.