This week I had access to a Branding Training and OMG... one of the biggest takeaways that I've known to be true for a long time, but have left "in the background" truly undervaluing it, has been the power of testimonials!!! Did you know that: 1. 92% () of customers read online reviews before buying (Big Commerce) 2. 72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce) 3. 70% of people trust reviews and recommendations from strangers (Nielsen) 4. 88% of consumers say reviews influence their online purchasing decisions. (Vendasta) 5. 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Big Commerce) 6. 97% () of B2B customers cited testimonials and peer recommendations as to the most reliable type of content. (Demand Gen Report) 7. 86% of customers said online reviews were at least “moderately important” when they were shopping for a new product. (Statista) 8. 72% of consumers will take action only after reading a positive review. (Search Engine Watch) I wonder how many of you are collecting testimonials? How are you sharing them? (don't be shy and email me your answer) *** IMAGINE how much more powerful they become when they are super-charged with VIDEO *** Before I close this email, I want to leave you with two things. 1- A gift (find a link at the bottom) - Get 16 questions that guarantee amazing testimonials for your business. Your welcome :) AND 2 - I will love to share with you a recent testimonial we got from one of our clients, she was part of our VIDEO INFLUENCE PROGRAM (VIP), and this is what she had to say about our training.
Click on the link below to get the 16 key questions that guarantee amazing testimonials for your business.